Participating ASEAN’s Growth Opportunities and Challenges for the (Digital) Service Industry in the Southeast Asia
In an increasingly uncertain global economic landscape, ASEAN stands out as one of the most dynamic and resilient growth regions for French and European service providers. As businesses reassess their global strategies and look to diversify their customer bases and find stable yet high-potential markets, Southeast Asia offers an attractive combination of economic momentum, digital transformation, rising consumer demand, and expanding cross-border business activity.
This event will explore how European companies in the digital and service industries can identify, structure, and scale opportunities across ASEAN markets. From Singapore’s role as a regional business hub to the rapidly developing markets of Malaysia, Thailand, and Vietnam, the region presents significant potential for companies seeking to expand beyond traditional European markets and build long-term commercial partnerships in Asia.
Our experts from Luther’s ASEAN offices in Singapore, Malaysia, Thailand, and Vietnam, along with our partner firm Fidal, will offer practical, business-focused insights into the opportunities and challenges facing European service providers. They will address how companies can assess market entry options, navigate local regulatory requirements, manage contractual and operational risks, and structure cross-border service delivery in a commercially effective way. They will also explore issues of particular importance to digital and service-based businesses, such as data protection, cybersecurity, cross-border data transfers, contractual liability, tax implications, and regulatory compliance. Finally, the discussion will also examine the strategic considerations involved in servicing ASEAN clients from Europe compared with establishing or scaling a local presence within the region.
Designed for business leaders, legal and tax professionals, strategy teams, and companies considering expansion into Southeast Asia, this event offers a valuable opportunity to gain multi-jurisdictional insights from practitioners working directly across key ASEAN markets. Participants will leave with a clearer understanding of how to approach ASEAN as both a growth destination and a long-term platform for resilient, diversified, and sustainable business development.
Event Information:
- Time: 6:30 pm – 9:30 pm
- Date: 17 June 2026
- Location: Mama Shelter Paris West, 20 Av. de la Porte de la Plaine, 75015 Paris
Speakers:
- Fabian Lorenz: Partner, Managing Director, Luther Thailand
- Lukas Kirchhof: Managing Director, Luther Malaysia
- Leif D. Schneider: Managing Director, Luther Vietnam
- Estelle Bichon Sun: Senior Associate, Luther Singapore
Moderator:
- Julie Schwarz: Associate, Luther Malaysia
External Speakers:
- Louis-Emmanuel Ruggiu: Partner, Fidal
- Anne Lambert-Favreau: Partner, Fidal
- Louis-Emmanuel Ruggiu: Partner, Fidal
- Anne Lambert-Favreau: Partner, Fidal
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