Media & Entertainment

With the rapid pace of digitalisation, the media and entertainment industry has also been presented with new challenges in recent years. The convergence of media brings with it new formats, hybrid forms of marketing and new business models. Hitherto unknown business models must be based on a solid legal foundation. Creativity and an open mind on innovation, in addition to our team’s expertise, help us answer even unfamiliar questions of law competently and quickly.

Our range of advisory services

Licensing of TV stations
Advising on feed-in agreements with cable companies
Advising on the distribution and marketing of content through diverse platforms, including pay TV, free TV, on-demand services and OTC services
Advising on media antitrust law
Advising on the purchase and sale of TV stations
Advising on licence and output agreements
Drafting contracts and advising on the permissibility of new formats
Advising on contractual agreements with the artists, influencers and owners of rights involved
Solving broadcasting law issues relating to telemedia
Advising on advertising activities, product placements and sponsorship
Drafting the contracts needed for reality TV shows and other formats
Advising on contracts in connection with TV projects
Advising on the protection of young people in media

Advising on the purchase and marketing of advertising capacities
Advising on marketing contracts
Providing advice and drafting contracts for influencers, testimonials and affiliates
Reviewing planned advertising contributions or editorial content
Assisting with enforcing and defending against claims for unlawful advertising
Advising on using social media for corporate communications
Advising clients on setting up their own social media channels in conformity with the law

The world of platforms and communities is affected by multiple areas of law. We can provide advice and support in particular when financing and carrying out transactions and when dealing with regulatory issues, such as the Digital Service Act, and with matters relating to the users of the platforms, such as consumer protection requirements, the introduction, implementation and maintenance of pay systems, data protection compliance requirements, as well as licensing issues and everyday content issues.

Advising on the acquisition of, participation in and merger with existing platforms
Verifying the permissibility of contemplated business models for platforms and communities
Drafting general terms and conditions/general terms of use and privacy notices
Advising on advertising activities on platforms and in communities

Fore more information please click here >>

Advising on gaming and Second Life
Advising on new business models and drafting the contracts needed for online games
Advising on setting up promising metaverse models
Advising on trademark protection in the virtual world
Examining new games for their conformity with the legislation on the protection of young people
Advising on in-game advertising
Carrying out assessments and developing solutions for combining gambling and gaming (loot boxes or similar items)
Advising on matters pertaining to competitions and gambling services
Answering questions of law relating to the Gambling Treaty between the German states (Glücksspielstaatsvertrag)
Designing legally compliant online gambling services

For more information please click here >>

Drafting sponsorship agreements for physical sporting events and e-sports and major events
Drafting contracts for and advising on the organisation of concerts
Advising on the protection of young people and on data protection

Dual broadcasting system, regulation of media, reporting on suspicions, convergence of media, licensing of media content, as well as use of social media: media law is continually presented with new challenges as the media develop, raising new issues. With our expertise in the aforesaid areas and in other, closely related fields of law, we can solve such issues efficiently and expediently for our clients. When advising on new business models, we benefit greatly from our experience in digitalisation.

Advising on the data protection aspects of media business models
Advising on merging and setting up platforms
Advising on how classic business models can be transformed for use in the area of digital media
Advising on setting up a platform for media content
Advising on the sale and marketing of online advertising space
Advising on the licensing and acquisition of content and rights of use on social media platforms
Drafting licence agreements for digital media

For more information please click here >>

Influencers are an unknown variable in digital legal transactions and media marketing. We can provide comprehensive advice on all matters relating to influencers.

Advising on setting up an account
Advising on advertising agreements with influencers
Advising on permitted content on social media
Advising on marking posts in conformity with the law
Advising on the protection of industrial property and on licence infringements on social media

Providing comprehensive advice and defence in connection with the freedom of expression
Advising on infringements of personality rights and infringements of the “right to one’s own image” in traditional and digital media
Providing advice and defence in connection with the reporting on suspicions in analogue and digital media
Pursuing and defending claims for information under press law
Drafting contracts with publishing houses, authors, actors and other people
Providing reputation management services by defending against campaigns in the broadcasting media and the press
Providing (extra)judicial representation in administrative proceedings where one of the parties involved is the media authority of a German state
Advising on other legal issues relating to the Broadcasting Treaty between the German states (Rundfunkstaatsvertrag), the Media Treaty between the German states (Medienstaatsvertrag) and media regulations of individual German states

Providing transaction advice
Providing (extra)judicial advice regarding personality claims
24/7 monitoring of press enquiries (classification editorial content/advertisement)
Providing defence against and advice on reporting on suspicions

Matters capable of causing a media uproar increasingly require communicating via the media, in addition to legal argumentation, in order to ensure an accurate portrayal in the media. We can advise our clients on communications that have a legal aspect to them, including press releases, corrections or replies or communications in connection with social media.

Advising on legal communications, in particular upon infringement of industrial property rights
Advising on a comprehensive communication strategy via the media in antitrust cases
Judicial PR
Advising on reporting in the area of white-collar crime
Providing advice and litigation in the event of an infringement of rights on the internet
Providing legal online reputation management services
Defending against threats of reputational damage and negative campaigning on platforms, websites and social media
Advising on content theft

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Key Contact

Dr Wulff-Axel Schmidt

Partner

T +49 69 27229 27078

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Dr Stephan Rippert LL.M.

Partner

T +49 89 237140

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Dr Michael Rath

Partner

T +49 221 9937 25795

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Team

Dr Jörg Alshut
Partner
Berlin

Prof. Dr Johannes Beermann
Of Counsel
Berlin

Dr Maximilian Dorndorf
Partner
Essen

Dennis Göbel
Associate
Cologne

Anna-Laura Martens
Associate
Berlin

Dr Kay Oelschlägel
Partner
Hamburg

Dr Michael Rath
Partner
Cologne

Dr Stephan Rippert LL.M.
Partner
Munich

Dr Wulff-Axel Schmidt
Partner
Frankfurt a.M.

Carsten Andreas Senze
Partner
Stuttgart

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