Dr Wulff-Axel Schmidt

Dr Wulff-Axel Schmidt provides legal advice on all issues regarding competition, trademark, copyright, and IT law. He is especially dedicated to the implementation of strategies for sourcing and protection law (for example, in acquisitions, mergers, and sales) as well as the structuring of license contracts, cooperative agreements, and IT project agreements. Additionally, he focuses on new media and data privacy protection. He frequently lectures and holds seminars in competition, trademark, and IT law.

IP & Copyright Law
IT Law
Digital Infrastructure
Media & Entertainment

After completing his vocational education in banking, Dr Wulff-Axel Schmidt studied law in Frankfurt and Berlin, Germany. He then completed his post-graduate traineeship in Frankfurt and Darmstadt, gaining work experience at the Schürmann & Partner law firm in Frankfurt. He joined Luther’s predecessor firm in 1999 and has been part of the team ever since.

• JUVE Guide 2018/2019: Listed under "Frequently Recommended" in "Information Technology" (first listed in 2016/2017, "very competent and experienced", competitor)
• The Legal 500 Germany 2024: Recommendations in the categories "Information Technology and Digitalisation" (first recommendation in 2023, first mention in 2015), "Data Protection" (first recommendation in 2023, first mention in 2018), "IT Transactions and Outsourcing" (first recommendation in 2023, first mention in 2021), "Media - Entertainment" and in "Industry Focus - Telecommunications" 
• The Legal 500 Germany 2023: Recommendation in the category "Telecommunications"
• kanzleimonitor.de 2018/2019: Recommended in "IT Law" (first recommended in 2017/2018)
• Best Lawyers 2025: Recommended in "Information Technology Law" (first recommended in 2022)

• Commercial legal protection: organisation of a sale/lease back transaction for the international brand portfolio of an office supply manufacturer; implementation of an international trademark rights strategy for a major garment manufacturer
•  IT: assistance to a major German bank regarding IT outsourcing of account processing; development of a distribution network for a major European IT manufacturer
•  Data privacy law: advice to a major bank in cross-border data processing

• Outsourcing Guide 2019, in: Chambers and Partners, Ausgabe 10/2019
• Tipps: Internet-Recht
• Schutz von Videospielen geknackt Europarichter müssen Reichweite des Urheberrechts klären
• Business Law in Germany, Chapter 9, Unfair Competition Law
• Die Novelle der WEEE-Richtlinie
• Zur Novelle der WEEE-Richtlinie
• Zur Herstellerregistrierung nach dem ElektroG - Anmerkung zum Urteii des Bundesverwaltungsgerichts vom 15.4.2010 - 7 C 9.09'
• Unternehmeranwalt im Wettbewerbsrecht
• Brand Value Management
• Nicht jede Preisaktion ist dem Handel jetzt erlaubt
• E-Commerce
• E-Commerce Law in Europe and the USA E-Commerce-Recht in Europa und den USA
• Unaufgeforderte Zusendung von E-Mails
• Werbung mit Gratisminuten
• Abgekürzter Name als Internet-Domain
• Unterbinden von Link-Schaltungen
• Kein Markenschutz für "yinyang.de"
• Markenschutz
• E-Commerce Law and Insurance in the main European markets - Germany
• Bloße Werbung kein Boykott

• 09.12.2010: Social Web – was ist wirklich dran?, RED Corner