Acquisition of an international management consultancy: Luther advises Vocatus on the sale of all shares to Accenture

Munich, 19.01.2024 – Vocatus AG is now part of Accenture: The shareholders have sold 100% of their shares. The main shareholders were advised by a team from Luther Rechtsanwaltsgesellschaft.


For almost 25 years, Vocatus has been supporting clients from industries such as financial services, media and telecommunications with behaviour-oriented pricing strategies and sales concepts. For Vocatus, the size and international international presence of the new sole shareholder Accenture opens up new perspectives and starting points. 

The experienced Corporate/M&A team led by Dr Andreas Kloyer and Dr Thorsten Becker advised the four shareholders Dr Florian Bauer, Hardy Koth, Dr Gabriele Wiegran and Alexander Weigmann on the transaction.

Dr Gaby Wiegran, board member and co-founder of Vocatus: "Our collaboration with Dr Andreas Kloyer began with the founding of Vocatus AG in 1999. Over the past 25 years, Dr Kloyer has provided us with outstanding support in all matters relating to stock corporation and corporate law. Supported by his comprehensive legal knowledge and, above all, his creative legal solutions, we successfully navigated through several financing rounds together. Dr Kloyer always works in a solution-oriented manner without getting lost in legal sideshows and always has the economic goal in mind. The support provided by Dr Andreas Kloyer and Dr Thorsten Becker during the contract negotiations with Accenture was invaluable. The level-headed way in which they conducted the negotiations, their pragmatic, solution-oriented concepts and their attention to legal detail were of particular importance here, which were completely unbroken even during negotiation rounds at night and during weekends and which led the transaction with Accenture to a successful conclusion."

About Vocatus AG:

Vocatus is an international management consultancy based in Munich. Its focus is on pricing strategy and sales optimisation. Understanding and shaping the decision-making processes of end customers with behavioural economics is the basis of their success and for the quantifiable success of their clients.

On behalf of Vocatus AG:

Luther, Corporate/M&A: Dr Andreas Kloyer (Partner), Dr Thorsten Becker (Counsel, joint lead), Rares Holonec (Senior Associate), Dr Julian Günthner M.A. (Associate)

Luther, Capital Markets, Banking & Finance: Dr Jörgen Tielmann, LL.M. (Partner)

Luther, IP/IT: Christian Kuß, LL.M. (Partner), Lutz Keller (Senior Associate)

Luther, Tax Law: Dr Bela Jansen (Partner), Felix Schill, LL.M. (Counsel)