Stuttgart – The boxing stable founded by the legendary promoter Wilfried Sauerland and the US sports giant Wasserman will be extensively cooperating in the future. Wasserman has taken over all business activities of the Sauerland Group. The aim is to become the world's leading boxing company. Wasserman Media Group was advised on the deal by Luther Rechtsanwaltsgesellschaft, which has extensive experience in transactions in the sports industry: only recently, the M&A team advised the Olympic show jumping champion Ludger Beerbaum on a partnership with an international private equity investment group.
The merger will result in the creation of a new company that will operate under the "Wasserman Boxing" brand, a new unit in Wasserman's global sports marketing portfolio. Wasserman wants to use the merger to build up its activities in the international boxing business. The plan is for the new unit to organise major international fights worldwide in the future; such fights are also to take place increasingly in Germany again.
Kalle Sauerland, son of the founder Wilfried Sauerland and most recently Managing Director of the company founded in 1978, will manage the company as Global Head of Boxing in the future. All active boxers and employees who are under contract with Sauerland will be transferred to the new company. Kalle Sauerland and his brother Nisse, who will also be working in the operational business as Director of Boxing, have signed long-term employment contracts.
In addition to the Sauerland companies operating in Germany, the business activities in Switzerland and England are also included in the transaction.
About Wasserman Media Group:
Wasserman is a sports marketing and talent management company based in Los Angeles. Casey Wasserman, CEO of Wasserman, founded Wasserman in 1998.
On behalf of Wasserman Media Group:
Luther, IP & Copyright: Laura Stahmer-Rüdisühli (Senior Associate)
UK - Clarke Willmott LLP: Robert Ridd (Lead Partner), Barney Sykes