Luther advises GoingPublic Media on the sale of its business unit “VentureCapital Magazin”

Munich – GoingPublic Media AG has sold its business unit “VentureCapital Magazin”. It was advised on the transaction by Luther Rechtsanwaltsgesellschaft.


The buyer is brutkasten GmbH, Munich, a subsidiary of Vienna-based Brutkasten Media GmbH. The parties have agreed not to disclose the purchase price.

Since May 2000, the “VentureCapital Magazin” platform has informed investors, entrepreneurs and intermediaries about transactions and provided background information in the areas of private equity, entrepreneurship and technologies. In 2020, the business unit achieved a turnover of around EUR 500k.

The buyer brutkasten GmbH is a fast-growing multimedia platform for start-ups. It will take over the “VentureCapital Magazin” team and, for the time being, will also use the Munich office and all essential services of GoingPublic Media. The buyer expects synergies from the combination with the start-up magazine “StartingUp” and the portal “gründerberater.de”, which have belonged to the brutkasten Group since 2019.

In 2020, the Brutkasten Media Group could report a 60-per-cent increase in turnover. Among the investors in the up-and-coming company is the Russmedia Group, an internationally operating media company based in Austria.

About GoingPublic Media AG

Founded in 1998, GoingPublic Media AG is one of the leading media companies when it comes to corporate finance and investment topics. As part of its cross-media platform approach, the Group publishes around 40 magazine issues annually and operates three web platforms in conjunction with online newsletters, as well as social media presences. In addition, the media company organises around 15 events per year. GoingPublic Media AG (WKN 761210) is listed on the Quotation Board of the Frankfurt Stock Exchange (trade on Xetra) and in M:access, the mid-market segment of the Munich Stock Exchange.

On behalf of GoingPublic Media AG:

Luther, Corporate/M&A: Philipp Glock (Lead), Michael Ströbel, LL.M. (Senior Associate)

Luther, Tax Law: Dr Frank Seidel (Counsel), Ramona Hubracht, LL.M. (Senior Associate)