Luther advises Health and Beauty GmbH on acquisition of online platform

The German media company Health and Beauty Germany GmbH, which belongs to the leading Italian trade fair company BolognaFiere, has acquired the B2C online platform “Balance Beauty Time” (www.balancebeautytime.com) from the Austrian SPM GmbH. A team from Luther Rechtsanwaltsgesellschaft provided legal advice on the purchase.


The Health and Beauty Group is an international media undertaking that provides its readers, exhibitors and customers with a wide range of trade media, trade fairs and events in ten countries. Its headquarters are in Ettlingen near Karlsruhe, Germany. With the internet platform “Balance Beauty Time”, Health and Beauty Germany GmbH is expanding its online offer to include information on topics such as nutrition, fitness, health, travel and modern lifestyle. Health and Beauty Germany GmbH is part of the Italian BolognaFiere Group, a worldwide organiser of trade fairs with a total of over 2 million visitors. In its core market Italy, BolognaFiere manages three exhibition centres in Bologna, Modena and Ferrara, hosting 75 exhibitions.

On behalf of Health and Beauty GmbH:

Luther, Corporate/M&A: Dr Eckart Petzold (Partner and Head of Luther’s Italian Desk, Lead Partner)

Waitz (Linz), Corporate/M&A: Dr Kornelia Waitz-Ramsauer, LL.M. and Mag. Verena Eibensteiner-Palmstorfer, LLB.oec