Luther advises Fiege on participation in Hamburg start-up heyconnect

The fulfilment service provider Fiege participates in the marketplace specialist heyconnect, a start-up company founded in Hamburg in 2012, which supports brands and traders on online platforms in using marketplaces as a permanent distribution channel. Luther provided legal advice to Fiege on the investment.


The Westphalian Fiege Group is one of the leading logistics providers in Europe, its competence lies particularly in the development and realisation of integrated, holistic logistics systems. With more than 15,000 employees worldwide, the Group generated sales of EUR 1.6 billion in 2018. heyconnect is one of the leading German platform service providers, giving more than 150 brands from the fashion, living and cosmetics sectors access to more than 30 marketplaces in Europe, including Amazon, Zalando, OTTO and About You.

By investing in heyconnect, Fiege is consistently pursuing its strategy of becoming Europe's leading provider in the omnichannel fulfilment segment. The participation of Fiege enables heyconnect to better provide its range of products and services on international marketplaces in future. The M&A/Venture Capital Team of Luther’s Cologne office advised Fiege on the legal aspects of its investment.

For the Fiege Group:

Luther, M&A / Venture Capital: Dr Gregor Wecker (Partner), Fabian Mimberg (Senior Associate)

Luther, IP/IT: Adrian Freidank (Senior Associate)

Luther, Employment: Stefanie Prehm (Partner)